İlham veren hikayeler

Keaykolour, yenilenen özel kağıt serisini tanıttı ve bununla birlikte kağıdın geleceğinin neler sunacağını gözler önüne serdi.

Serigrafi öncüsü Lorenz Boegli, doğru kağıdı seçmenin neden zanaatının hayati bir parçası olduğunu açıklıyor.

Düğünler, hayatta bildiğimiz en önemli olaylardan biridir. Bu nedenle, yalnızca davetlerin vesile olması ve bir çiftin hayatında böylesine neşeli bir olaya çağrılacak kadar şanslı olanları sevindirmesi mantıklıdır. Günümüzde çiftler davetlerini istedikleri kadar benzersiz ve güzel hale getirebiliyor ve her yıl dünyanın dört bir yanındaki posta kutularına milyonlarca düğün davetiyesi teslim ediliyor. Ancak yaklaşan düğünlerin haberini yaymak her zaman bu kadar kolay değildi.

Since the beginning of ecological awareness in the 1960s, the question of how to communicate on this subject has arisen. In fact, the term "green marketing" was first used in 1975, when Karl Henion and Thomas Kinnear published their book Ecological Marketing (American Marketing Association). In simple terms, we have moved from marketing environmentally friendly products to producing, promoting and packaging products in a more environmentally friendly way. In a way, there has been a reversal of focus, where sustainability has lost its centrality and became a tool of communication.

In a recent article we published, we discussed the multi-sensory aspect of reading on paper and how the sensory sensation of touching paper can improve our ability to remember a message. Recent neuroscience research has shown that communication on paper is more likely to involve an emotional response than digital communication. It is also more successful in enhancing the appeal and value of quality from the consumer's perspective.

You may not realize it, but your brain has spent your entire life cataloguing the feel, weight and shape of everything you've touched. This is called haptic memory, and that's why your muscles know the exact force they need to use to grab a bottle of water as soon as you see it.